Privacy Policy

This Privacy Policy (“Policy”) outlines Our practices regarding the collection, use, maintenance, storage, processing and disclosure of information when You access or use Our Platform and Services.

The Platform is intended primarily for use by businesses, marketing agencies, digital marketing agencies, search engine optimisation agencies, consultants and other professional users (“Agency/Agencies”) for the purpose of monitoring, analysing and evaluating the visibility and performance of businesses, brands, websites, products, services and content across artificial intelligence platforms, AI answer engines, search engines and other digital discovery platforms.

By accessing or using Our Platform, You acknowledge that You have read, understood and agreed to the practices described in this Policy. Where required under applicable law, We shall obtain Your consent for the collection and processing of Your Personal Information.

The Company is engaged in the business of providing an AI visibility and search performance monitoring platform that enables Agencies to monitor, analyse and evaluate how their businesses, brands, websites, products, services and/or clients are represented in AI-generated answers, search results and other digital discovery environments (collectively, “Services”).

The Services may enable an Agency to create, configure and monitor specific search queries and prompts relating to a business, brand, product, service, industry, location or other relevant subject matter. The Platform may then process such queries and analyse the responses generated by third-party artificial intelligence systems, AI answer engines, search engines or other digital platforms in order to determine the visibility, presence, ranking, citation, recommendation or representation of the relevant business, brand or other entity.

The Services shall include any other services, features, functionalities or technologies which the Company may provide or propose to provide from time to time.

The Platform may also enable Agencies to generate reports, dashboards, scores, rankings, analytics, recommendations and other outputs based upon the information processed through the Platform.

You expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and/or applicable service terms and conditions by accessing or using the Platform. You further expressly agree to be governed by the laws of Republic of India, including applicable laws relating to data protection and privacy. Please refrain from accessing or using Our Platform if You do not agree with the terms of this Policy.

Information supplied by the Users

We will only collect and process Personal Information about You where We have a lawful basis to do so. Our primary purpose in collecting information from You is to provide, administer, maintain, improve and secure the Platform and Services.

We may collect the following types of information when You use Our Platform:

1.1 Personal Information

When You create an account, register on the Platform, communicate with Us or use Our Services, We may collect Personal Information such as:

1. A. Name
2. B. Email ID
3. C. Phone Number
4. D. Company/ Agency/ Firm name
5. E. Designation or professional information
6. F. Login and authentication information
7. G. Billing and subscription information
8. H. Any other information voluntarily provided by You in connection with Your account or use of the Platform

The Information supplied by the Users enables Us to provide the Services, administer Your account, communicate with You, improve the Platform and provide You with a secure and user-friendly experience.

Any Information provided by You will not be considered Personal Information if it is freely available and/or accessible in the public domain or is not deemed to constitute Personal Information under applicable law.

1.2 Agency and Client Information

As part of using the Services, Agencies may provide, upload, enter or otherwise submit information relating to businesses, brands, websites, products, services and/or their customers or clients (“Client Information”).

Such information may include, without limitation:

1. A. Business name
2. B. Brand name
3. C. Website/domain name
4. D. Industry or business category
5. E. Business location or service area
6. F. Products and services offered
7. G. Search queries and keywords
8. H. AI prompts and related instructions
9. I. Competitor names and information
10. J. URLs and webpages
11. K. Publicly available business information
12. L. SEO and website-related information
13. M. Other information necessary for monitoring and analysing AI visibility and search performance

The Agency submitting such information to the Platform shall be responsible for ensuring that it has the necessary rights, authority and, where applicable, consent to provide such information to Us and to permit Us to process the same for providing the Services.

1.3 Search Queries and AI Visibility Information

The Platform may collect and process search queries, prompts and related parameters configured by Agencies for the purpose of monitoring AI and search visibility.

Such information may include:

1. A. Search queries
2. B. AI prompts
3. C. Query variations
4. D. Geographic parameters
5. E. AI-generated responses
6. F. Search results
7. G. Citations and references
8. H. URLs appearing in responses
9. I. Businesses, brands or entities appearing in responses
10. J. Ranking and positioning information
11. K. Visibility and performance metrics
12. L. Competitor information
13. M. Historical performance information
14. N. Other information derived from the monitoring and analysis conducted through the Platform

The above information may be processed to generate visibility scores, rankings, analytics, reports, recommendations and other Services provided by the Platform.

The Company does not intend to identify or monitor individual persons merely because such persons independently conduct searches on third-party search engines or AI platforms.

The Company does not ordinarily receive or provide Agencies with the identity, private account information, private search history or private conversations of individuals who use third-party AI platforms or search engines.

1.4 Publicly Available Information

The Platform may access, collect and process information that is publicly available on the internet for the purposes of providing the Services.

Such information may include information available on:

1. A. Publicly accessible websites
2. B. Public business directories
3. C. Public business listings
4. D. Public webpages
5. E. Publicly available social media pages
6. F. Public reviews and ratings
7. G. Public databases
8. H. Search engine results
9. I. Structured data and metadata
10. J. Other publicly accessible online sources

Any Information which is freely available and/ or accessible in the public domain may be processed by Us in accordance with applicable law and for the purposes of providing and improving the Services.

1.5 Information provided by You

In case You choose to decline to submit Information required for the operation of the Platform, We may not be able to provide certain Services or functionalities to You.

We will make reasonable efforts to notify You of the same at the appropriate time. In any case, We shall not be liable and/or responsible for the denial or limitation of any Service or functionality due to Our inability to receive Information necessary for providing such Service.

The information collected from Users may be used in the following ways:

2.1 Providing Services

We use Your Personal Information and other information to:

1. A. Register You on Our Platform and manage Your account;
2. B. Provide access to the Platform and Services;
3. C. Authenticate and verify Your account;
4. D. Process search queries and AI prompts configured by You;
5. E. Monitor and analyse AI-generated responses and search results;
6. F. Determine the visibility, ranking, recommendation, citation or mention of a business, brand, website, product or service;
7. G. Generate AI visibility scores, rankings, metrics and analytics;
8. H. Generate dashboards and reports;
9. I. Generate historical comparisons and trend analysis;
10. J. Generate recommendations and insights;
11. K. Provide white-labelled reports on behalf of Agencies;
12. L. Provide customer and technical support;
13. M. Diagnose technical issues;
14. N. Process subscriptions and payments; and
15. O. Otherwise provide and administer the Services requested by You.

2.2 Improving Our Services

We use usage, technical and other information to analyse and improve the functionality and performance of Our Platform as mentioned below:

1. A. Research, analyse and understand how Users use Our Platform in order to improve Our Services;
2. B. Analyse the effectiveness, accuracy and performance of Our AI visibility monitoring and analytics;
3. C. Develop new products, features and functionalities;
4. D. Identify technical errors and improve Platform performance;
5. E. Understand usage patterns and trends;
6. F. Improve the accuracy and quality of reports, scores and recommendations;
7. G. Conduct internal research and analysis;
8. H. Develop aggregated and anonymised statistical information concerning the use and performance of the Platform; and
9. I. Improve the overall User experience.

We may combine, aggregate or otherwise analyse information obtained from different Users for legitimate business purposes, provided that such information is handled in accordance with applicable law.

2.3 Communication

We may use Your contact information for the following reasons:

1. A. Send You transactional emails, SMS, WhatsApp messages or other electronic communications relating to Your account;
2. B. Send You notifications concerning the Platform and Services;
3. C. Provide technical and customer support;
4. D. Notify You regarding changes to Our Services, Terms of Use or this Policy;
5. E. Provide information concerning new features, products and Services;
6. F. Send promotional communications, marketing materials and offers, where permitted by applicable law; and
7. G. Communicate with You regarding any enquiry, complaint, request or other matter raised by You.

You may have the ability to opt out of certain promotional communications in accordance with applicable law and the mechanisms provided by Us.

2.4 Legal and Regulatory Compliance

We may use Your information to comply with legal and regulatory obligations or otherwise whenever the law requires Us to obtain Your permission or where We have stated that We may seek Your permission.

We may process Personal Information where We have a legal obligation to do so or where such processing is necessary to:

1. A. Prevent, detect and investigate potentially prohibited, fraudulent or illegal activities;
2. B. Enforce Our Terms of Use, agreements and policies;
3. C. Confirm Your identity where You exercise applicable legal rights;
4. D. Respond to lawful requests from governmental authorities, courts, regulators or law enforcement agencies;
5. E. Protect the rights, property or safety of the Company, Our Users or other persons;
6. F. Establish, exercise or defend legal claims; and
7. G. Carry out Our obligations and enforce Our rights arising from any contracts entered into between You and Us.

3.1 Demographic and Related Information

We may collect or reference technical, demographic and other information for the purposes of improving Our Platform, understanding User behaviour and providing more relevant communications and Services.

We may use third-party analytics services to understand how Users interact with the Platform.

3.2 Log File Information

Our servers may automatically collect limited information about Your device’s connection to the internet, including Your IP address, when You visit Our Site or use Our App.

We may automatically receive and log information from the App and/or Your browser including, without limitation:

1. A. IP address
2. B. Device or computer name
3. C. Operating system
4. D. Browser type and version
5. E. Device identifiers
6. F. Application version
7. G. Date and time of access
8. H. Connection information
9. I. Pages or screens accessed
10. J. Features used
11. K. Diagnostic information
12. L. Crash information
13. M. Other technical information generated through Your use of the Platform

Such information may be used for security, authentication, troubleshooting, analytics, fraud prevention and improvement of the Platform.

1. A. We use usage and technical information to analyse, research and understand Our audience in order to improve Our Services.
2. B. To perform analytics and conduct customer research, including general market research, understanding customer needs and opinions, analysing usage patterns, generating traffic patterns and analysing Platform performance, We may process information on an aggregated, anonymised or individual basis, as permitted by applicable law.
3. C. Our Platform may collect information about the pages You visit and the features You use for the purpose of improving User experience, providing relevant content and analysing Platform performance.
4. D. This information may include, without limitation, page views, time spent on pages, interactions with content, navigation patterns and feature usage.
5. E. We may use such data in an aggregated and/or anonymised form to gain insights into User preferences, optimise the Platform and enhance the overall functionality of Our Services.
6. F. Our Platform may collect information concerning the duration of Your visits and interactions with different portions of the Platform for analytical purposes and to enhance User experience.
7. G. We may use such information to understand User engagement, improve content relevance and optimise the functionality of the Platform.
8. H. In the event of an application crash or technical failure, We may automatically collect information relating to such crash or failure for diagnostic purposes.
9. I. Such information may include device information, application version, operating system, technical logs and circumstances leading to the crash.
10. J. Such information shall primarily be used for internal analysis, troubleshooting and improving the stability of the Platform.
11. K. The Platform may collect information concerning Your interactions with various features and functionalities of the Platform for the purposes of understanding User preferences, improving navigation, analysing usage and developing new Services.

Our Platform may use "cookies" and similar technologies to enhance User experience.

Your web browser may place cookies on Your device for record-keeping purposes and, in certain circumstances, to track information concerning Your interaction with the Platform.

We may use cookies and similar technologies for purposes including:

1. A. Authentication and account management;
2. B. Maintaining login sessions;
3. C. Remembering preferences;
4. D. Security and fraud prevention;
5. E. Analysing Platform usage;
6. F. Improving Platform functionality;
7. G. Understanding traffic and performance; and
8. H. Marketing and promotional purposes, where permitted by applicable law.

You may choose to set Your web browser to refuse cookies or to alert You when cookies are being sent. If You do so, certain portions of the Platform may not function properly.

On the Testtament landing website, optional analytics is enabled only after You opt in through the consent banner. You can change or withdraw Your choice through Cookie settings in the footer. Refer to Our Cookie Policy for the storage used in the website and application.

Third-party service providers and partners may also use cookies or similar technologies in connection with the Platform, which may be governed by their respective privacy policies.

Kindly refer to Our Cookies Policy separately for further information regarding the use of cookies and similar technologies.

When Users use the Site or App, We make good faith efforts to provide Users, as and when requested by Users and subject to applicable law, with access to their Personal Information and shall further ensure that any Personal Information found to be inaccurate or deficient is corrected or amended as reasonably feasible.

We may require Users to identify themselves and specify the Information requested to be accessed, corrected, amended or removed before processing such requests.

We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardise the privacy of others, are prohibited by law or are otherwise not required to be fulfilled under applicable law.

Where permitted by applicable law, certain Information may continue to be retained after deletion of an account for legal, regulatory, security, accounting, dispute-resolution or legitimate business purposes.

You may request deletion of Your account and associated Personal Information by contacting Us at the details specified below or through any account deletion functionality made available on the Platform.

Upon receiving a valid request, We shall process the request in accordance with applicable law.

Deletion of an account may result in the loss of access to Services, historical reports, scores, dashboards, monitoring configurations and other information associated with such account.

Certain information may nevertheless be retained where We are legally required or otherwise permitted to retain such information.

Historical analytics, scores, metrics and reports may be retained for legitimate purposes, including legal compliance, accounting, dispute resolution, fraud prevention and enforcement of agreements.

From time to time, We may create backups of information stored through the Platform on Our cloud infrastructure and/or databases.

Such backups are maintained for purposes including:

1. A. Business continuity;
2. B. Disaster recovery;
3. C. Security;
4. D. Restoration of Services;
5. E. Prevention of data loss; and
6. F. Maintenance of the Platform.

We shall retain User Information for the period reasonably necessary to provide the Services and fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by applicable law.

We may retain historical AI visibility results, scores, rankings, reports and related metrics for the purpose of enabling Agencies to analyse trends and compare performance over time.

We take appropriate security measures designed to protect against unauthorised access to or alteration, disclosure, misuse or destruction of data, including accidental or intentional manipulation and loss arising from access by unauthorised parties.

These measures may include internal reviews of Our data collection, storage and processing practices and appropriate technical and organisational security measures designed to protect Personal Information.

Access to systems containing Personal Information is restricted to authorised persons and service providers having a legitimate requirement to access such information.

Our security measures may be reviewed and updated from time to time to reflect technological developments and applicable legal requirements.

Regardless of where Your Personal Information is transferred or stored, We take reasonable steps to ensure that such Personal Information is kept secure.

However, no transmission of data over the internet or any other public network can be guaranteed to be completely secure and We therefore cannot guarantee absolute security of any information transmitted to or stored through the Platform.

In providing the Services, the Platform may use third-party artificial intelligence, large language model, search engine, AI gateway and other technology providers.

Search queries, prompts and related information configured through the Platform may be transmitted to such third-party providers for the purposes of obtaining, processing or analysing AI-generated or search-generated responses.

Depending upon the functionality being used, such information may include:

1. A. Search queries;
2. B. AI prompts;
3. C. Business or brand information;
4. D. Website information;
5. E. Geographic parameters;
6. F. Competitor information; and
7. G. Other information reasonably necessary for providing the relevant Service.

Such third-party providers operate independently of the Company and may process information in accordance with their own terms, privacy policies and data-handling practices.

The Company does not control the manner in which third-party AI systems generate responses and does not guarantee the accuracy, completeness, availability, reliability or suitability of any AI-generated response.

The Company may, where commercially and technically feasible, configure applicable third-party integrations to use available settings concerning data retention and model training.

We may engage third-party service providers to assist Us in providing and administering the Platform.

Such third parties may include providers of:

1. A. Cloud hosting and infrastructure;
2. B. Database hosting;
3. C. Authentication and identity management;
4. D. Payment processing;
5. E. AI and LLM services;
6. F. AI gateway services;
7. G. Search and data retrieval services;
8. H. Analytics;
9. I. Customer support;
10. J. Communication and email delivery;
11. K. Security and fraud prevention; and

Other services required for operation of the Platform.

Such third-party service providers may have access to Information only to the extent reasonably necessary to perform services on Our behalf, subject to applicable law and contractual arrangements.

The Site and/or App may include links to other websites, applications, AI platforms, search engines, social networks, payment providers, vendor services or other third-party services.

Such third-party websites and services are governed by their respective privacy policies, which are beyond Our control.

Once You leave Our Platform, the use of any Information You provide is governed by the privacy policy and terms of the third-party service You are visiting or using.

We make no representation or warranty regarding the manner in which Your Information may be stored, processed or used on third-party servers.

You are advised to review the privacy policy and terms of use of such third-party services before providing any Information to them.

Where an Agency provides Information relating to its customers, clients or other third parties to the Platform, such Agency represents and warrants that it has all necessary rights, authority and permissions, and has provided all notices and obtained all consents where required by applicable law, to provide such Information to the Company and to permit the Company to process such Information for the purposes described in this Policy.

The Agency shall remain responsible for complying with its obligations towards its own customers, clients and other third parties.

Where required under applicable law, the Company may process such information on behalf of the Agency in the capacity of a processor, service provider or equivalent entity.

The Platform may permit Agencies to generate reports for their own customers and clients.

Such reports may contain the Agency’s name, logo, branding, colours, business information, AI visibility metrics, search performance information, competitor information, recommendations and other information configured by the Agency.

The Agency shall be responsible for determining the information contained in such reports and for ensuring compliance with applicable privacy, confidentiality and disclosure requirements in relation to its customers and clients.

A User may revoke consent provided for the processing of Personal Information at any time with effect for the future, subject to applicable law and the nature of the processing.

Please note that withdrawal of consent shall not affect Our right to continue to collect, use, process or disclose Personal Information where such processing is permitted or required under applicable laws or where another lawful basis exists for such processing.

Withdrawal of consent may affect Our ability to provide certain Services or functionalities.

You may update or modify Your account information through the Platform, wherever such functionality is made available.

You may also contact Us to request access to, correction of, deletion of or other action concerning Your Personal Information, subject to applicable law.

The Personal Information of the User shall be retained for the period reasonably necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

You may also opt out of certain promotional communications by following the unsubscribe or opt-out instructions contained in such communication.

We may alter or update this Policy from time to time to incorporate necessary changes in technology, applicable law, Our Services, data processing practices or other operational, legal and regulatory requirements.

We reserve the right to modify, amend or update this Policy at any time.

We may notify You of material changes by posting an updated version of this Policy on Our Website or Platform and/or through such other means as may be required under applicable law.

You are advised to review this Policy periodically to ensure that You are aware of the latest version.

Any amendment to this Policy shall become effective from the date specified in the updated Policy, unless otherwise required by applicable law.

In the event that any provision, clause or term of this Policy is found to be invalid, void or unenforceable by a Court or competent authority, such provision shall, to the extent required, be severed or modified and the remaining provisions of this Policy shall remain in full force and effect.

This Policy shall be governed by and construed in accordance with the laws of Republic of India.

Subject to applicable law, the Courts at Surat, Gujarat shall have exclusive jurisdiction in respect of matters arising out of or concerning or relating to this Policy.

In the event any dispute arises between the Parties in connection with this Policy, the Parties shall endeavour to resolve such dispute through good-faith negotiations.

If the dispute cannot be resolved amicably within 15 (fifteen) days from commencement of such negotiations, the dispute shall, subject to applicable law, be referred to and finally resolved by arbitration by a sole arbitrator appointed mutually by the Parties and in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended from time to time.

The seat and venue of arbitration shall be Surat, Gujarat, and the language of the arbitration proceedings shall be English.

The arbitral award shall be final and binding upon the Parties.

The Parties may, by mutual agreement, conduct negotiations, meetings, mediation or arbitration proceedings through electronic/online means.

Any User or person who has access to the Site, App or information contained therein expressly acknowledges that Testtament and/or its Affiliates, licensors and legitimate licensees are the owners and/or legitimate licensees of all intellectual property rights subsisting in or relating to the Platform, including trademarks, trade names, logos, designs, software, source code, object code, databases, reports, graphics, content, text, interfaces, methodologies, concepts, processes and other intellectual property appearing on or forming part of the Platform.

Nothing contained in this Policy shall be construed as granting to any User any ownership right, title or interest in or to such intellectual property.

Any reproduction, modification, adaptation, alteration, distribution, transmission, publication, commercial exploitation or other unauthorised use of the Company's intellectual property is prohibited except with the Company's prior written permission or as expressly permitted under applicable law or contractual terms.

The Platform provides analytics and monitoring information concerning AI-generated responses, search results and other digital discovery environments.

AI-generated responses and search results may change frequently and may differ based upon the AI model, search engine, geographic location, language, query formulation, timing, user context and other factors.

The Company does not guarantee that a business, brand, website, product or service will appear in any particular AI-generated response, search result, ranking, position or recommendation.

AI visibility scores, rankings, analytics, recommendations and other metrics generated through the Platform are intended for informational and analytical purposes only and shall not constitute a guarantee of search rankings, business performance, customer acquisition, revenue, reputation or any other commercial outcome.

The Company shall not be responsible for the accuracy, completeness, reliability, availability or content of responses generated by third-party AI systems or search engines.

In case any Personal Information is voluntarily shared by You with Us which is not requested by Us during registration or use of the Platform, We shall process such Information in accordance with applicable law; however, You are advised not to provide unnecessary, sensitive or confidential Personal Information through the Platform unless specifically required for the Services.

Subject to any exceptions under applicable laws, You may at any time, as applicable:

1. 1. Request access to, correction or rectification of Your Personal Information;
2. 2. Request deletion or restriction of processing of Your Personal Information;
3. 3. Seek further information or clarification from Us regarding this Privacy Policy or Our processing practices; or
4. 4. Raise any grievance relating to the processing of Information provided by You.

You may contact Our Grievance Officer / Privacy Officer at:

Shubham Raval

Testtament

Email: team@testtament.com

We shall endeavour to address and resolve grievances within the period prescribed under applicable law.

To protect Your privacy and security, We may require You to verify Your identity before processing certain requests.

We may, to the extent permitted by applicable law:

1. 1. Charge a reasonable fee for processing certain requests where permitted by law; and/or
2. 2. Refuse to comply with a request where such refusal is permitted or required under applicable law and provide reasons for such refusal, where legally required.

In the event of any inconsistency between the English version of this Policy and any translated version, the English version shall prevail to the extent permitted by applicable law.